The Word of Mouth Marketing Association reported that the average online rating is “4.3 stars out of 5.0.”

As first peek doesn’t sound too bad.

Then consider in school that’s solid *B* work (8.6/100).

Hm . . if you’re doing business with me you should expect better than average B service and quality.

If I’m buying from you I’ll expect better than an B product.

Can we do better in online businesses than 4.3 out of 5.0? Maybe.

Should we expect to do better?

Absolutely.